Case Study #1

This dealership needed people to know WHERE they were. So we created this spot and ran it on the Total Traffic and Weather reports throughout the month. During the weeks we ran mailer promotions, we changed the radio messaging to match the theme or messaging of the mailer and told people to look for it in their mailboxes.

Hear the commercial:

 

Results:

Month 1

We only had 2 weeks left in the month, BUT they had their best new car month of the year. This was in May.

Month 2

The store broke their all-time sales volume record by 21 units!!!! From 122 new cars to 142 new cars sold! Overall sales volume was 224 and we went to 245.